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Thai Jasmine Rice

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Frequently asked questions

What techniques can be adopted now to sacrifice short-term gains for long-term profits?

Mr. Narayana Reddy lives around Bengaluru’s outskirts. Despite getting high yields through chemical fertilizers, he knew that this practice was ecologically and economically unsustainable. Mr. Reddy made a strategic move to give up fertilizers and instead followed organic methods.

To replicate these successes nation-wide, what measures are being taken and by whom?

This pursuit of social change is being taken up by many non-profit organizations and some corporates.The World Bank has recently sponsored the Vrutti scheme aimed at changing the livelihoods of the marginalized small tribal farmers in Chattisgarh. Vrutti aims to impact at all stages of the farming cycle including building a business plan, reducing inputs, federating many farmers to increase selling power, training them on management, governance processes, and marketing the produce. 

Can there be an unconventional approach that changes the farmers’ perspective of himself?

Yes, we believe so – by inducing the entrepreneurship mindset in them.

Entrepreneurs look at market opportunities to achieve the highest Return on Investment (ROI). Many parts of the farming cycle can be viewed using the entrepreneur lens. The farmer looks at the current market conditions and decides what to plant for the season.

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